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Pharos Production Inc.

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Reviewed by Dr. Dmytro Nasyrov, Founder and CTO

AR/VR Development Services

Pharos Production builds Augmented Reality (AR) and Virtual Reality (VR) applications that create immersive experiences for training, retail, healthcare, real estate and entertainment.

90+engineers
18industries
13+years in business

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Reviewed and updated

Last reviewed April 27, 2026 by Dmytro Nasyrov, Founder and CTO. Content reflects Pharos Production delivery data as of the review date. Editorial policy.

Reviewed by Dmytro Nasyrov

Founder and CTO

23+ years in custom software development. Led 70+ projects across FinTech, healthcare, Web3 and enterprise. aligned with ISO 27001 team.

What is AR and VR development?

AR and VR development is the engineering of immersive experiences that overlay digital content onto the real world (AR) or place users inside fully simulated environments (VR). It covers spatial design, performance budgets, controller and gesture input, content pipelines and a sober view of where AR and VR actually win. Authoritative citations12 sources

DORA State of DevOps ReportThe Google DORA State of DevOps annual report defines the four key software delivery metrics (deployment frequency, lead time for changes, mean time to restore, change failure rate) that we instrument on every production engagement to benchmark delivery performance. dora.dev](https://dora.dev/research/)
Stack Overflow Developer SurveyThe Stack Overflow Developer Survey documents language, framework, database and tooling adoption across tens of thousands of engineers annually, and we use the trend lines to validate stack choices against hiring pool depth for each client. survey.stackoverflow.co](https://survey.stackoverflow.co/)
ThoughtWorks Technology RadarThe ThoughtWorks Technology Radar tracks tools, platforms, techniques and languages across adopt, trial, assess and hold rings twice yearly, and is a cross-check we use to validate architectural recommendations against industry consensus. thoughtworks.com](https://www.thoughtworks.com/radar)
Google SRE BookThe Google SRE book codifies service-level objectives, error budgets, incident response and postmortem culture that our production readiness gates adopt directly when handing over a platform to a client operations team. sre.google](https://sre.google/sre-book/table-of-contents/)
Martin Fowler blikiMartin Fowler's bliki is the most cited reference for enterprise architecture patterns including microservices, strangler fig, CQRS, event sourcing and refactoring, which shapes how we describe and implement architecture decisions in ADRs on every client engagement. martinfowler.com](https://martinfowler.com/)
Gartner Custom Application Services Magic QuadrantGartner publishes multiple Magic Quadrant reports covering custom application services, digital engineering and outsourced development that identify market leaders, completeness of vision and niche specialists across the global software services industry. gartner.com](https://www.gartner.com/en/information-technology/research/magic-quadrant)
ISO 27001 Information Security StandardISO 27001:2022 defines the internationally recognized information security management system requirements that Pharos Production operates under, shaping the control framework we inherit and extend for client software engagements. iso.org](https://www.iso.org/standard/27001)
OWASP Top 10The OWASP Top 10 ranks the highest-impact web application security risks and is the single most cited threat reference for application security programs, which every Pharos build is reviewed against before production release. owasp.org](https://owasp.org/www-project-top-ten/)
NIST Secure Software Development FrameworkNIST SSDF SP 800-218 defines secure development practices including threat modelling, SBOM generation, vulnerability disclosure and supply chain controls, which we treat as the baseline Software Development Lifecycle checklist on every client engagement. csrc.nist.gov](https://csrc.nist.gov/publications/detail/sp/800-218/final)
CNCF Cloud Native LandscapeThe CNCF Cloud Native Landscape maps the full cloud-native ecosystem across orchestration, runtime, observability, security and database categories, useful reference material we consult when validating platform choices for client Kubernetes and service mesh engagements. landscape.cncf.io](https://landscape.cncf.io/)
Accelerate by Forsgren, Humble, KimAccelerate distills the multi-year DORA research program into the book-length case for DevOps practices correlated with high-performance software delivery, and is the single most cited academic reference for the delivery metrics we ship inside every client engagement. itrevolution.com](https://itrevolution.com/product/accelerate/)
IEEE SWEBOKThe IEEE Software Engineering Body of Knowledge codifies the professional knowledge areas covering requirements, design, construction, testing, maintenance, configuration management and engineering economics that underpin every professional software services engagement. computer.org](https://www.computer.org/education/bodies-of-knowledge/software-engineering)

What we do not do

Hardware design or HMD manufacturing
AAA-game style VR experiences (different specialty)
AR projects without a clear performance budget
Engagements without a defined target device
Demos with no plan for distribution or maintenance

AR and VR development at Pharos at a glance

Engagements: 15+ AR and VR projects since 2018 across training, retail, engineering and education
Engines: Unity, Unreal, WebXR (three.js, A-Frame); Apple RealityKit on visionOS targets
Devices: Quest 2/3/Pro, Apple Vision Pro, HoloLens, mobile AR (iOS, Android), WebXR
Default frame target: 90 FPS on standalone VR; 60 FPS on mobile AR; we never ship below the target
Pricing: Prototype $25,000-$60,000; production AR or VR app $80,000-$320,000; ongoing content updates $4,500/month
Honest default: We recommend a 3D web viewer over AR whenever a 2D plus 3D combination would solve the problem

How we build AR and VR products that ship to real users

Pharos Verified Delivery applied to AR and VR means every release has a frame-rate target, a content pipeline plan, a device matrix and a written go or no-go on whether VR or AR is even the right format. Frame drops break trust faster than anything else in this space.

Pharos Verified Delivery·4-phase methodology with typical durations and deliverables

Week 0__Week 2-4__Week 8-24__Launch day__Ongoing

Technical validation
- Architecture proposal
- Scope refined estimate

0% on-schedule with discovery

Working demos every sprint
- CTO review at milestones
- ADRs documented

Transparent progress tracking

Monitoring and alerting
- Security audit Pen test
- Runbooks and rollback

ISO 27001 aligned

Security patches
- Performance tuning
- 4h SLA response

Continuous improvement

Pharos Verified Delivery applied to 0+ production applications since 2013

AR and VR work that left the lab

AR and VR projects often die in prototype phase. Each engagement below shipped to real users and stayed in production for at least one quarter.

Industrial training (Q4 2024)Q4 2024 · Manufacturing, EU

Before

Operator training taking 10 days per new hire with 23% error rate in first month on the floor.

After

VR training simulator on Quest 3 cut training to 4 days; first-month error rate dropped to 8%.

The win was repeatable practice without consuming a real machine. We did not try to replace the human trainer. We replaced the most expensive failure mode.

AR product visualizer (Q2 2025)Q2 2025 · Furniture retail, US

Before

Returns rate of 18% on a key product line because customers misjudged size in their space.

After

Built a WebXR-based AR visualizer integrated into the existing PDP. Returns rate dropped to 9% within 90 days of launch.

WebXR meant no app install. Friction kills AR adoption. Browser-based AR is not as flashy as a native app, but the conversion math wins.

VR remote collaboration (Q1 2025)Q1 2025 · Engineering services, global

Before

Distributed engineering team relying on screen-share for design reviews; review cycles taking 3-4 days.

After

Built a custom VR review tool in Unity for shared 3D inspection. Review cycles dropped to under 1 day.

We measured cycle time, not headset adoption. Adoption hit 90% only because the cycle-time win was real and the team could feel it in their week.

Client names anonymized under NDA. Full case studies at /cases/.

When AR or VR is not the answer

We decline roughly 30% of RFPs we receive. Forcing a bad fit costs both sides 3-6 months and damages outcomes. Here is how we think about scope:

Projects we decline

The use case has no clear advantage over a 2D web app
The target audience does not own headsets and will not buy them
The content pipeline is heavier than the project budget
The team has no plan for performance optimization
The win is "innovation" without a measurable user outcome

When we recommend a different format

For most product visualization, a 3D web viewer is faster and cheaper than AR. For most training, video plus interactive simulation hits 80% of the value at a fraction of the cost. AR and VR are the right answer when spatial presence is the primary value, not when they are simply more impressive.

Pharos AR/VR portfolio

Pharos AR/VR delivery portfolio observations, 2022-2026

Observations from 6 AR/VR engagements 2022-2026 across industrial training, field service and product design review.

34 min Thermal throttling threshold Thermal throttling on Quest 3 crossed the usability threshold at 34 minutes of continuous high-shader workload. Every build now has a thermals budget test.
4 of 6 Hand-tracking fallback required Hand-tracking accuracy dropped below usable on 4 of 6 projects in low-light storage areas. Adding fallback controllers took 1 sprint and rescued field deployment.
3.1x Content pipeline velocity Content pipeline was the #1 velocity bottleneck. Teams that scripted the artist-to-device loop shipped content 3.1x faster month over month.[11]
3 of 6 MDM as deal-breaker MDM integration (ArborXR, ManageXR) became the deal-breaker on 3 of 6 enterprise rollouts. IT refused to sign off without it and adding it mid-program cost 4-6 sprints.[7]

AR/VR enterprise outlook 2026-2027

AR/VR enterprise outlook 2026-2027 is defined by the post-hype contraction into narrow high-ROI verticals and the rise of passthrough MR plus WebXR as the default deployment surface.

Narrow high-ROI verticals

Enterprise training, field service and design review are now the only three segments showing durable ROI after two consumer hype cycles.[6]

Standalone MR as the default target

Apple Vision Pro, Quest 3/3S passthrough and Pico 4E shifted the reference platform from tethered VR to standalone MR with hand tracking.

WebXR plus progressive builds

WebXR plus progressive Unity/Unreal builds replace app-store installs on most field deployments because IT teams refuse to manage sideloaded enterprise APKs.[3]

Spatial computing SDK convergence

Spatial computing SDKs (RealityKit, ARKit, ARCore Geospatial, Niantic Lightship) are converging on anchors-plus-occlusion as the shared primitive.

AR/VR 90-day evaluation template

Use this 8-point check to evaluate an AR/VR build at the 90-day mark before you commit to device fleet rollout.

Frame budget

Per-device frame budget at 90Hz: no dropped frames over a 60-second session.

Onboarding time

Onboarding time for a first-time user to complete a trained task: under 6 minutes.

Anchor stability

Occlusion and anchor stability across 3 physically distinct test environments.

MDM readiness

Device MDM readiness: remote provisioning, policy push, factory reset tested.[7]

Accessibility

Seated mode, captions, comfort settings, photosensitive flag audit.

Telemetry

Session length, task completion, comfort events logged.

Content pipeline

Asset import to QA-approved build in under 3 days.

Failure mode

What happens on tracking loss, low battery, guardian violation.

Production post-mortem

Lesson from a 2024 industrial training rollout

The engagement covered 600 Quest 3 headsets across 14 plants. The original pilot ran on Unity URP at 72Hz with a custom occlusion shader. It felt great in the lab. In the field, factory fluorescent lighting caused the passthrough color correction to drift and anchor placement was losing accuracy after 20 minutes of use, which caused motion discomfort on about 12% of users. We fixed it with three changes that now ship by default in every enterprise AR/VR build: fixed-foveated rendering with adaptive resolution; every 90-second anchor re-lock with explicit user prompt; per-site lighting calibration step during first-run onboarding.[4]

Discomfort reports dropped to 1.8% and training completion rates rose 22%.

Frame-rate discipline

Every AR and VR engagement starts with a target frame rate, a target device, and a maximum draw call budget. If the design exceeds the budget, the design changes, not the budget. This is the rule that keeps users from getting motion sick. Last reviewed: June 2026. Editorial policy.

Platforms We Work With

Trusted by Coinbase, Consensys, Core Scientific, MicroStrategy, Gate.io and 10+ more Web3 and enterprise platforms

-42416+ partners

Our 16 technology partners include:

Consensys
Gate Io
Coinbase
Ludo
Core Scientific
Debut Infotech
Axoni
Alchemy
Starkware
Mara Holdings
Microstrategy
Nubank
Okx
Uniswap
Riot
Leeway Hertz
Consensys
Gate Io
Coinbase
Ludo](https://ludo.com/)
Core Scientific
Debut Infotech
Axoni
Alchemy
Starkware
Mara Holdings
Microstrategy
Nubank
Okx
Uniswap
Riot
Leeway Hertz

Dmytro Nasyrov

Founder and CTO Pharos Production

Ask the founder a question

LinkedIn X (Twitter)

I design and build reliable software solutions – from lightweight apps to high-load distributed systems and blockchain platforms.

PhD in Artificial Intelligence, MSc in Computer Science (with honors), MSc in Electronics & Precision Mechanics.

13 years in architecture of great software solutions tailored to customer needs for startups and enterprises
23 years of practical enterprise customized software production experience
Lecturer at the National Kyiv Polytechnic University
Doctor of Philosophy in Artificial Intelligence
Master’s degree in Computer Science, completed with excellence
Master’s degree in Electronics and precision mechanics engineering

MVP

MVP sprint

Scoped MVP with core user flows, clean codebase and production-ready deployment.

$10,000 - $26,000

Popular choice

Production

Production release

Full-feature build, QA, CI/CD and post-launch stabilization with SLA-backed support.

$27,000 - $55,000

Full-cycle

Full-cycle platform

End-to-end engagement: discovery, architecture, build, DevOps, QA and long-term evolution.

$45,000 - $85,000

Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.

Or select the appropriate interaction model

Request staff augmentation

Need extra hands on your software project? Our developers can jump in at any stage – from architecture to auditing – and integrate seamlessly with your team to fill any technical gaps.

Popular choice

Hire dedicated experts

Whether you’re building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.

Outsource your project

From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.

Frameworks 26AI 45Blockchains 37DevOps 15Clouds 6Databases 15Brokers 7Tests 6Programming 18UI/UX 12

Frameworks

Backend Frameworks 8

Spring Boot

Erlang OTP

\ \ NodeJS](/content/technologies/nodejs-development-services/index.html)

Phoenix

NestJS

Django FastAPI

Express.js

Front End Frameworks 8

\ \ React](/content/technologies/react-development-services/index.html)

Next.JS

Svelte

\ \ Angular](/content/technologies/angular-development-services/index.html) Vue.js

Remix

Astro

Nuxt.js

Mobile Apps Frameworks 10

\ \ iOS](/content/technologies/swift-and-swiftui-development-services/index.html) \ \ Android](/content/technologies/kotlin-development-services/index.html) \ \ Flutter](/content/technologies/flutter-development-services/index.html) \ \ React Native](/content/technologies/react-native-development-services/index.html)

Capacitors

Ionic

\ \ Swift](/content/technologies/swift-and-swiftui-development-services/index.html) \ \ Kotlin](/content/technologies/kotlin-development-services/index.html) \ \ Java](/content/technologies/java-development-services/index.html) Dart

AI and Machine Learning

LLM Providers 8

OpenAI GPT Anthropic Claude

Google Gemini

Meta Llama

Mistral AI

Cohere

Ollama

xAI Grok

AI Frameworks 15

LangChain LangGraph

CrewAI

AutoGen

Hugging Face PyTorch TensorFlow

scikit-learn

LlamaIndex Keras

XGBoost

LightGBM

OpenCV

spaCy

ONNX Runtime

Vector Databases 7

Pinecone

Weaviate

Qdrant

Chroma

pgvector

Milvus

FAISS

MLOps and Infrastructure 11

MLflow

Weights & Biases

DVC

Kubeflow

AWS SageMaker Azure ML Google Vertex AI

NVIDIA Triton

Airflow

Ray Serve

vLLM

AI Agent Tools 4

OpenAI Agents SDK Claude MCP

Semantic Kernel

Haystack

Blockchains

Private and Public Blockchains 33

Ethereum

TON

Corda

Tron

Hedera

Stellar

Consensys GoQuorum

Solana

Arbitrum

Binance Smart Chain (BSC)

Sei

Celo

Hyperledger

MultiversX

IOTA

Polkadot

Aptos

Neo

Flow

Algorand

Avalanche

EOS

Optimism

Polygon

Cosmos

Sui

Tezos

Ontology

Fantom

NEAR Protocol

VeChain

Base

IPFS

Cloud Blockchain Solutions 4

Amazon Managed Blockchain

Amazon QLDB

IBM Blockchain

Oracle Blockchain

DevOps

DevOps Tools 15

\ \ Kubernetes](/content/technologies/docker-and-kubernetes-development-services/index.html)

Terraform

\ \ Docker](/content/technologies/docker-and-kubernetes-development-services/index.html)

Istio

Prometheus

Grafana

Jenkins

ArgoCD

Ansible

GitHub Actions

GitLab CI

Pulumi

Datadog

New Relic

Vault

Clouds

Clouds 6

\ \ Amazon Web Services](/content/technologies/aws-development-services/index.html) \ \ Azure](/content/technologies/azure-development-services/index.html) \ \ Google Cloud](/content/technologies/google-cloud-development-services/index.html)

Cloudflare

Vercel

DigitalOcean

Databases

Databases 15

PostgreSQL

MySQL MariaDB

Redis

Cassandra

Neo4J

MongoDB

Elasticsearch

Solr

Ignite

ClickHouse

TimescaleDB

DynamoDB

Supabase

CockroachDB

ScyllaDB

Brokers

Event and Message Brokers 7

Kafka

RabbitMQ

Flink

Apache Pulsar

Amazon SQS

Amazon SNS

NATS

Tests

Test Automation Tools 6

Postman

Appium

Cucumber

Selenium

JMeter

Cypress

Programming

Programming Languages 18

\ \ Solidity](/content/technologies/solidity-development-services/index.html)

FunC

\ \ Rust](/content/technologies/rust-development-services/index.html) \ \ GoLang](/content/technologies/golang-development-services/index.html) \ \ Elixir](/content/technologies/elixir-development-services/index.html)

Erlang

C++

\ \ Java](/content/technologies/java-development-services/index.html)

JavaScript

\ \ TypeScript](/content/technologies/typescript-development-services/index.html)

Scala

Python C# .NET PHP Ruby Dart

SQL

UI/UX

UI/UX Design Tools 12

Figma

Zeplin

InVision

Sketch

Miro

Marvel

Balsamiq

Photoshop

Illustrator

After Effects

Corel Draw

Frameworks 26

Frameworks

Backend Frameworks 8

Spring Boot

Erlang OTP

\ \ NodeJS](/content/technologies/nodejs-development-services/index.html)

Phoenix

NestJS

Express.js

Front End Frameworks 8

\ \ React](/content/technologies/react-development-services/index.html)

Next.JS

Svelte

Remix

Astro

Nuxt.js

Mobile Apps Frameworks 10

Capacitors

Ionic

AI 45

AI and Machine Learning

LLM Providers 8

Google Gemini

Meta Llama

Mistral AI

Cohere

Ollama

xAI Grok

AI Frameworks 15

CrewAI

AutoGen

scikit-learn

XGBoost

LightGBM

OpenCV

spaCy

ONNX Runtime

Vector Databases 7

Pinecone

Weaviate

Qdrant

Chroma

pgvector

Milvus

FAISS

MLOps and Infrastructure 11

MLflow

Weights & Biases

DVC

Kubeflow

NVIDIA Triton

Airflow

Ray Serve

vLLM

AI Agent Tools 4

Semantic Kernel

Haystack

Blockchains 37

Blockchains

Private and Public Blockchains 33

Ethereum

TON

Corda

Tron

Hedera

Stellar

Consensys GoQuorum

Solana

Arbitrum

Binance Smart Chain (BSC)

Sei

Celo

Hyperledger

MultiversX

IOTA

Polkadot

Aptos

Neo

Flow

Algorand

Avalanche

EOS

Optimism

Polygon

Cosmos

Sui

Tezos

Ontology

Fantom

NEAR Protocol

VeChain

Base

IPFS

Cloud Blockchain Solutions 4

Amazon Managed Blockchain

Amazon QLDB

IBM Blockchain

Oracle Blockchain

DevOps 15

DevOps

DevOps Tools 15

\ \ Kubernetes](/content/technologies/docker-and-kubernetes-development-services/index.html)

Terraform

\ \ Docker](/content/technologies/docker-and-kubernetes-development-services/index.html)

Istio

Prometheus

Grafana

Jenkins

ArgoCD

Ansible

GitHub Actions

GitLab CI

Pulumi

Datadog

New Relic

Vault

Clouds 6

Clouds

Clouds 6

Cloudflare

Vercel

DigitalOcean

Databases 15

Databases

Databases 15

PostgreSQL

MySQL MariaDB

Redis

Cassandra

Neo4J

MongoDB

Elasticsearch

Solr

Ignite

ClickHouse

TimescaleDB

DynamoDB

Supabase

CockroachDB

ScyllaDB

Brokers 7

Brokers

Event and Message Brokers 7

Kafka

RabbitMQ

Flink

Apache Pulsar

Amazon SQS

Amazon SNS

NATS

Tests 6

Tests

Test Automation Tools 6

Postman

Appium

Cucumber

Selenium

JMeter

Cypress

Programming 18

Programming

Programming Languages 18

\ \ Solidity](/content/technologies/solidity-development-services/index.html)

FunC

Erlang

C++

\ \ Java](/content/technologies/java-development-services/index.html)

JavaScript

\ \ TypeScript](/content/technologies/typescript-development-services/index.html)

Scala

SQL

UI/UX 12

UI/UX

UI/UX Design Tools 12

Figma

Zeplin

InVision

Sketch

Miro

Marvel

Balsamiq

Photoshop

Illustrator

After Effects

Corel Draw

- -

0+ industry awards

Our Process

An approach to the development cycle

The Pharos Delivery Framework divides every project into 2-week sprints. After each sprint there is a retrospective of the work done, planning for the next sprint, a report of the work done and a plan for the next sprint. This methodology is why agile projects are 3x more likely to succeed than waterfall (Standish Group CHAOS Report, 2024).

2 days

Team Assembly

Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.

1-4 months

MVP

We’ll design, build, and launch your MVP, ensuring it meets the core requirements of your software solution.

6-12 months

Production

We’ll create a complete software solution that is custom-made to meet your exact specifications.

Ongoing

Continuous Support

Our company will be right there with you, keeping your software solution running smoothly, fixing issues, and rolling out updates.

FAQ

Last updated: April 27, 2026

Quick answers to common questions about custom software development, pricing, process and technology.

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Should we build AR, VR or a 3D web viewer?