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Reviewed by Dr. Dmytro Nasyrov, Founder and CTO

Mobile App Development

With our MVP development services, you're not just launching a product - you're establishing a foothold in your market and setting the stage for scalable growth.

90+engineers
18industries
13+years in business

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Reviewed and updated

Last reviewed April 27, 2026 by Dmytro Nasyrov, Founder and CTO. Content reflects Pharos Production delivery data as of the review date. Editorial policy.

Reviewed by Dmytro Nasyrov

Founder and CTO

23+ years in custom software development. Led 70+ projects across FinTech, healthcare, Web3 and enterprise. aligned with ISO 27001 team.

What is mobile app development?

Mobile app development is the process of designing, building, testing and shipping software that runs on iOS and Android devices, including phones, tablets and emerging form factors. Modern mobile apps blend native platform APIs (camera, biometrics, push, deep links, payments) with cross-platform frameworks (React Native, Flutter) to share 70-90% of code across platforms while keeping native performance where it matters. Pharos delivers consumer apps, B2B field tools, FinTech wallets, healthcare patient portals and marketplace apps with full App Store and Play Store launch support. Authoritative citations12 sources

Apple Human Interface GuidelinesApple HIG defines the canonical patterns for iOS, iPadOS and macOS interaction including navigation stacks, gestures, accessibility and in-app purchase UX that every Pharos iOS build conforms to before App Store submission. developer.apple.com](https://developer.apple.com/design/human-interface-guidelines/)
Android Material Design 3Material Design 3 is the Google design system shipped by Android 12+ covering dynamic color, adaptive layouts and new component semantics, which we use as the base component library for every Android app rebuild post-2023. m3.material.io](https://m3.material.io/)
App Store Review GuidelinesApple publishes the App Store Review Guidelines covering app functionality, metadata, privacy, IDFA and in-app purchase compliance, which is the single most cited rejection reference for every iOS release candidate we submit. developer.apple.com](https://developer.apple.com/app-store/review/guidelines/)
Google Play Developer PolicyThe Google Play Developer Policy Center documents content, privacy, billing and permissions rules that drive app suspension and removal risk, which we walk through line by line before every Android release. support.google.com](https://support.google.com/googleplay/android-developer/answer/9858738)
React Native ArchitectureThe React Native New Architecture documentation covers Fabric renderer, TurboModules and codegen that materially reduce bridge overhead compared to the legacy architecture, a migration we plan on every RN project targeting 2025+ releases. reactnative.dev](https://reactnative.dev/architecture/overview)
Flutter DocumentationFlutter is the Google cross-platform toolkit shipping from single Dart codebase to iOS, Android, web and desktop, and the Flutter docs are the reference for widget semantics, rendering model and platform channel patterns we use in mixed-native projects. docs.flutter.dev](https://docs.flutter.dev/)
Firebase Crashlytics Best PracticesFirebase Crashlytics guidance defines crash-free user thresholds, symbol upload and release-branching practice that every Pharos mobile ship runs under, with a default 99.5% crash-free baseline gate on both stores. firebase.google.com](https://firebase.google.com/docs/crashlytics)
Sentry Mobile Error MonitoringSentry documentation covers mobile error capture, session replay and performance monitoring that complements or replaces Crashlytics for privacy-sensitive clients unable to ship Google SDKs, which we wire into every ship-ready RN and Flutter build. docs.sentry.io](https://docs.sentry.io/platforms/react-native/)
Data.ai Mobile State of MobileThe Data.ai State of Mobile annual report compiles session frequency, time-in-app, in-app revenue and engagement benchmarks across categories, useful reference material for validating mobile product assumptions during discovery. data.ai2024](https://www.data.ai/en/insights/market-data/state-of-mobile-2024/)
App Store Connect APIApple App Store Connect API documentation defines TestFlight, build distribution and metadata automation surfaces that Pharos uses to tie CI pipelines directly to store submission without manual intervention. developer.apple.com](https://developer.apple.com/documentation/appstoreconnectapi)
Google Play Console HelpGoogle Play Console documentation defines internal test tracks, closed and open testing, staged rollouts and crash clustering, which together enable our standard rollout posture of 10 percent then 100 percent on every Android release. support.google.com](https://support.google.com/googleplay/android-developer)
OWASP Mobile Top 10OWASP Mobile Top 10 enumerates the highest-impact mobile security risks including insecure data storage, insecure communication, authentication failures and code tampering, which we treat as a pre-submission threat model on every build. owasp.org](https://owasp.org/www-project-mobile-top-10/)

What we do not do

Wrapper apps that just embed an existing website (consider a PWA instead)
Apps relying on a third-party SDK to do all the work (no real engineering scope)
B2B internal tools where mobile web would solve the problem at 1/10 the cost
App-store-only marketing without a tested user activation funnel

Mobile app development at Pharos Production at a glance

Apps shipped: 20+ production iOS and Android apps since 2015 across FinTech, healthcare, marketplaces and consumer
Stack: React Native, Flutter, Swift, Kotlin, native modules where needed
Code sharing: 70-90% shared between iOS and Android via React Native or Flutter
Pricing: MVP from $30,000-$80,000; production app $80,000-$250,000+
Timeline: Discovery 2-3 weeks; MVP 8-14 weeks; production app 4-9 months
Quality gates: TestFlight + internal-track distribution every sprint, crash-free baseline >99.5%, App/Play Store readiness checklist
Compliance: ISO 27001, GDPR, HIPAA-ready for healthcare, biometric auth via platform secure enclave
Honest scope: We recommend PWAs for low-engagement B2B and decline wrapper apps with no native functionality

Cross-platform (React Native / Flutter) vs native iOS+Android: which is better?

Cross-platform frameworks ship 70-90% shared code across both stores at 30-50% lower cost, while pure native gives best-in-class performance and deep platform integration. According to a 2024 Statista mobile developer survey, 38% of new mobile projects use React Native or Flutter, and 52% use a mixed approach where native modules cover the hot paths.

Factor	Cross-platform (RN / Flutter)	Pure native (Swift + Kotlin)
Code share	70-90% shared across iOS and Android	0% shared; two parallel codebases
Performance	Native-equivalent for 95% of UIs; native modules for hot paths	Best-in-class for graphics, AR/VR, hardware-bound work
Cost (year 1)	$30,000-$150,000+ for both stores	$60,000-$300,000+ for two parallel teams
Time to market	2-4 months for an MVP on both stores	3-6 months per store, often staggered
Hiring pool	Smaller pool of senior RN/Flutter engineers	Larger pool of native iOS and Android engineers
Native APIs	Most APIs covered; bridge code for the 5% edge cases	Full native SDK access on day one
Long-term maint	One codebase to maintain, ship, debug	Two codebases double maintenance load
Best fit	Most consumer + B2B apps where 95% feature parity is acceptable	Apps requiring deep AR/VR, gaming, hardware control, accessibility extremes

How we ship mobile apps

Mobile projects follow Pharos Verified Delivery with mobile-specific gates: discovery validates platform mix and native API needs, build ships TestFlight/internal-track builds every sprint, production readiness covers App Store/Play Store submission with crash-free baseline, support includes OTA updates, crash monitoring and store-rejection response.

Pharos Verified Delivery·4-phase methodology with typical durations and deliverables

Week 0__Week 2-4__Week 8-24__Launch day__Ongoing

Technical validation
- Architecture proposal
- Scope refined estimate

0% on-schedule with discovery

Working demos every sprint
- CTO review at milestones
- ADRs documented

Transparent progress tracking

Monitoring and alerting
- Security audit Pen test
- Runbooks and rollback

ISO 27001 aligned

Security patches
- Performance tuning
- 4h SLA response

Continuous improvement

Pharos Verified Delivery applied to 0+ production applications since 2013

Shipped to production

Three mobile engagements from the last 12 months with the architectural call that made the difference.

Cross-platform launchQ1 2025 · Consumer marketplace, EU

Before

Internal team had been building iOS app for 14 months without launching. App store rejections, performance issues, no Android version.

After

React Native rewrite shipped to App Store and Play Store in 11 weeks. 4.6/5 rating. 85% code shared. Original iOS team retained for native modules.

We kept the original iOS team on native modules (camera, biometrics, deep links) while Pharos built the cross-platform JS layer in parallel. The two codebases met at a thin native bridge defined in week one - no rewrite, just an addition.

FinTech walletQ3 2024 · Crypto payments app, global

Before

iOS-only wallet built in Swift with custom crypto. Locked out of 60% of the addressable market. Code review found 12 security findings in the custom signing code.

After

Flutter rewrite using audited cryptography libraries. Both stores launched in 14 weeks. Zero security findings on external pen test. Daily active users grew 4x in 90 days post-launch.

We replaced the custom signing path with battle-tested libraries (libsodium, secp256k1) and pushed all key material into platform secure enclaves. The crypto code went from 4,000 hand-written lines to a 200-line wrapper around proven primitives.

Healthcare patient portalQ2 2025 · Healthcare provider, US

Before

Web-only portal hostile on mobile. 67% of patients used mobile, 31% completion rate on appointment booking flows.

After

Native iOS + Android apps with HIPAA-aligned biometric auth and offline-first scheduling. Booking completion up to 89%. Push notification show rate +18 percentage points.

Offline-first was the key choice - patients in poor coverage areas could finish a booking, then sync when they regained signal. We modeled the local cache as a CRDT to avoid merge-conflict prompts that would scare non-technical users.

Client names anonymized under NDA. Full case studies at /cases/.

When a native mobile app is not the answer

We decline roughly 30% of RFPs we receive. Forcing a bad fit costs both sides 3-6 months and damages outcomes. Here is how we think about scope:

Projects we decline

B2B tools where users open the product once a month - a Progressive Web App is faster and cheaper
Wrapper apps that re-host an existing website without offline, push or native features
Apps with no notification or push strategy (you will never crack the engagement loop)
Single-feature apps that should be web pages (calculators, lookup tools)
Apps with no plan for App Store / Play Store rejection cycles

We recommend a PWA when it fits

Native apps are the right call when you need offline-first behavior, deep platform integration (camera, biometrics, ARKit, payments), reliable background work or App Store distribution as a marketing channel. Otherwise, a Progressive Web App ships in 1/3 the time and skips the store rejection lottery. We have closed engagements with "PWA for now, native when you hit 100K MAU" as the recommendation.

Pharos MVP portfolio

Pharos MVP delivery portfolio observations, 2017-2026

Ranges we consistently see across 30+ MVP engagements.

8-16 weeks from discovery to public launch for consumer MVPs; 10-20 weeks for B2B SaaS MVPs with billing and multi-tenancy scaffolding.
Consumer MVPs hit 35-55% day-1 retention on launch; below 30% signals activation flow needs urgent rework[9].
99.2-99.6% crash-free on public launch is the typical band; below 99% triggers stop-ship review[7].
75-92% of post-launch feature releases ride on feature flags on teams we have shipped; direct releases reserved for copy-level changes.
$2.5k-$8k per month infrastructure and analytics for mid-market consumer MVPs at launch; scales to $8k-$25k at 50k monthly active users.

Observations reflect the Pharos Production MVP delivery portfolio 2017-2026. Full case studies in our case studies library.

MVP development outlook 2026-2027

Three shifts are reshaping MVP engineering for consumer and B2B products.

Consumer MVPs without embedded AI capabilities (chat, recommendation, search, summarization) see 2-4x lower day-7 retention versus AI-augmented peers.
Aggregate signals (crash-free users, star rating, review velocity) now weight more in App Store and Play Store ranking than keyword optimization[7].
Flutter 4.x and React Native new architecture ship platform-API parity on critical paths (payments, biometrics, background tasks), shifting the choice toward cross-platform for time-to-market[5][6].

Our four-dimension MVP delivery evaluation template

Every MVP we ship runs against the same four-dimension readiness evaluation before launch.

Eval template refreshes quarterly against latest App Store and Google Play policy updates, crash-reporting benchmarks and platform release notes.

Production post-mortem

When an MVP launched without feature flag infrastructure

A consumer MVP shipped its first paid feature in September 2025 without feature flag infrastructure. A bug in the paywall flow gated legitimate subscribers behind a broken verification check. Every user hit it; rollback required a full app store resubmission cycle (48 hours on iOS, 6 hours on Android).

Feature flag infrastructure now required from sprint 1 on every MVP engagement. Paywall and account-state flows specifically wrapped in kill-switch flags. Server-side remote config used as fallback where native flag systems are not yet in place.

What the numbers mean

Mobile metrics counted: production-deployed apps live on App Store and Play Store. Cross-platform code-share percentage measured against actual line counts in delivered codebases. Crash-free baseline (>99.5%) measured during the 30 days post-launch via Firebase Crashlytics or Sentry. Last reviewed: June 2026. Editorial policy.

A note on store reviews

Pharos Production builds mobile apps for iOS and Android. App Store and Play Store rejection is at Apple/Google discretion; we manage the resubmission cycle but cannot guarantee acceptance. Compliance attestations (HIPAA, PCI DSS) are issued by accredited third parties, not Pharos.

Platforms We Work With

Trusted by Coinbase, Consensys, Core Scientific, MicroStrategy, Gate.io and 10+ more Web3 and enterprise platforms

-19042+ partners

Our 16 technology partners include:

Consensys
Gate Io
Coinbase
Ludo
Core Scientific
Debut Infotech
Axoni
Alchemy
Starkware
Mara Holdings
Microstrategy
Nubank
Okx
Uniswap
Riot
Leeway Hertz
Consensys
Gate Io
Coinbase
Ludo](https://ludo.com/)
Core Scientific
Debut Infotech
Axoni
Alchemy
Starkware
Mara Holdings
Microstrategy
Nubank
Okx
Uniswap
Riot
Leeway Hertz

Custom MVP software development

We craft custom software solutions aligned with your unique vision. We go beyond cookie-cutter solutions, ensuring your MVP software stands out in the competitive market. Our skilled team collaborates closely with you to create a product that resonates with your target audience.

MVP app development

Offers MVP app development tailored to your desired platform. Our dedicated MVP development team expertly crafts prototypes, delves into backend specifications, fine-tunes user interfaces, and gathers valuable user feedback to provide optimal functionality and user experience.

Dedicated MVP development team

With Innowise at your side, you benefit from a competent team that immerses itself entirely in your MVP product development, making sure every detail aligns with your vision. With our in-depth market research and utilization of cutting-edge technologies, we bring unmatched expertise to the table.

Dmytro Nasyrov

Founder and CTO Pharos Production

Ask the founder a question

LinkedIn X (Twitter)

I design and build reliable software solutions – from lightweight apps to high-load distributed systems and blockchain platforms.

PhD in Artificial Intelligence, MSc in Computer Science (with honors), MSc in Electronics & Precision Mechanics.

13 years in architecture of great software solutions tailored to customer needs for startups and enterprises
23 years of practical enterprise customized software production experience
Lecturer at the National Kyiv Polytechnic University
Doctor of Philosophy in Artificial Intelligence
Master’s degree in Computer Science, completed with excellence
Master’s degree in Electronics and precision mechanics engineering

MVP

MVP sprint

Scoped MVP with core user flows, clean codebase and production-ready deployment.

$11,000 - $27,000

Popular choice

Production

Production release

Full-feature build, QA, CI/CD and post-launch stabilization with SLA-backed support.

$26,000 - $50,000

Full-cycle

Full-cycle platform

End-to-end engagement: discovery, architecture, build, DevOps, QA and long-term evolution.

$50,000 - $100,000

Prices vary based on project scope, complexity, timeline and requirements. Contact us for a personalized estimate.

Or select the appropriate interaction model

Request staff augmentation

Need extra hands on your software project? Our developers can jump in at any stage – from architecture to auditing – and integrate seamlessly with your team to fill any technical gaps.

Popular choice

Hire dedicated experts

Whether you’re building from scratch or scaling fast, our engineers are ready to step in. You stay in control, and we handle the code.

Outsource your project

From first line to final audit, we handle the entire development process. We will deliver secure, production-ready software, while you can focus on your business.

Frameworks 26AI 45Blockchains 37DevOps 15Clouds 6Databases 15Brokers 7Tests 6Programming 18UI/UX 12

Frameworks

Backend Frameworks 8

Spring Boot

Erlang OTP

\ \ NodeJS](/content/technologies/nodejs-development-services/index.html)

Phoenix

NestJS

Django FastAPI

Express.js

Front End Frameworks 8

\ \ React](/content/technologies/react-development-services/index.html)

Next.JS

Svelte

\ \ Angular](/content/technologies/angular-development-services/index.html) Vue.js

Remix

Astro

Nuxt.js

Mobile Apps Frameworks 10

\ \ iOS](/content/technologies/swift-and-swiftui-development-services/index.html) \ \ Android](/content/technologies/kotlin-development-services/index.html) \ \ Flutter](/content/technologies/flutter-development-services/index.html) \ \ React Native](/content/technologies/react-native-development-services/index.html)

Capacitors

Ionic

\ \ Swift](/content/technologies/swift-and-swiftui-development-services/index.html) \ \ Kotlin](/content/technologies/kotlin-development-services/index.html) \ \ Java](/content/technologies/java-development-services/index.html) Dart

AI and Machine Learning

LLM Providers 8

OpenAI GPT Anthropic Claude

Google Gemini

Meta Llama

Mistral AI

Cohere

Ollama

xAI Grok

AI Frameworks 15

LangChain LangGraph

CrewAI

AutoGen

Hugging Face PyTorch TensorFlow

scikit-learn

LlamaIndex Keras

XGBoost

LightGBM

OpenCV

spaCy

ONNX Runtime

Vector Databases 7

Pinecone

Weaviate

Qdrant

Chroma

pgvector

Milvus

FAISS

MLOps and Infrastructure 11

MLflow

Weights & Biases

DVC

Kubeflow

AWS SageMaker Azure ML Google Vertex AI

NVIDIA Triton

Airflow

Ray Serve

vLLM

AI Agent Tools 4

OpenAI Agents SDK Claude MCP

Semantic Kernel

Haystack

Blockchains

Private and Public Blockchains 33

Ethereum

TON

Corda

Tron

Hedera

Stellar

Consensys GoQuorum

Solana

Arbitrum

Binance Smart Chain (BSC)

Sei

Celo

Hyperledger

MultiversX

IOTA

Polkadot

Aptos

Neo

Flow

Algorand

Avalanche

EOS

Optimism

Polygon

Cosmos

Sui

Tezos

Ontology

Fantom

NEAR Protocol

VeChain

Base

IPFS

Cloud Blockchain Solutions 4

Amazon Managed Blockchain

Amazon QLDB

IBM Blockchain

Oracle Blockchain

DevOps

DevOps Tools 15

\ \ Kubernetes](/content/technologies/docker-and-kubernetes-development-services/index.html)

Terraform

\ \ Docker](/content/technologies/docker-and-kubernetes-development-services/index.html)

Istio

Prometheus

Grafana

Jenkins

ArgoCD

Ansible

GitHub Actions

GitLab CI

Pulumi

Datadog

New Relic

Vault

Clouds

Clouds 6

\ \ Amazon Web Services](/content/technologies/aws-development-services/index.html) \ \ Azure](/content/technologies/azure-development-services/index.html) \ \ Google Cloud](/content/technologies/google-cloud-development-services/index.html)

Cloudflare

Vercel

DigitalOcean

Databases

Databases 15

PostgreSQL

MySQL MariaDB

Redis

Cassandra

Neo4J

MongoDB

Elasticsearch

Solr

Ignite

ClickHouse

TimescaleDB

DynamoDB

Supabase

CockroachDB

ScyllaDB

Brokers

Event and Message Brokers 7

Kafka

RabbitMQ

Flink

Apache Pulsar

Amazon SQS

Amazon SNS

NATS

Tests

Test Automation Tools 6

Postman

Appium

Cucumber

Selenium

JMeter

Cypress

Programming

Programming Languages 18

\ \ Solidity](/content/technologies/solidity-development-services/index.html)

FunC

\ \ Rust](/content/technologies/rust-development-services/index.html) \ \ GoLang](/content/technologies/golang-development-services/index.html) \ \ Elixir](/content/technologies/elixir-development-services/index.html)

Erlang

C++

\ \ Java](/content/technologies/java-development-services/index.html)

JavaScript

\ \ TypeScript](/content/technologies/typescript-development-services/index.html)

Scala

Python C# .NET PHP Ruby Dart

SQL

UI/UX

UI/UX Design Tools 12

Figma

Zeplin

InVision

Sketch

Miro

Marvel

Balsamiq

Photoshop

Illustrator

After Effects

Corel Draw

Frameworks 26

Frameworks

Backend Frameworks 8

Spring Boot

Erlang OTP

\ \ NodeJS](/content/technologies/nodejs-development-services/index.html)

Phoenix

NestJS

Express.js

Front End Frameworks 8

\ \ React](/content/technologies/react-development-services/index.html)

Next.JS

Svelte

Remix

Astro

Nuxt.js

Mobile Apps Frameworks 10

Capacitors

Ionic

AI 45

AI and Machine Learning

LLM Providers 8

Google Gemini

Meta Llama

Mistral AI

Cohere

Ollama

xAI Grok

AI Frameworks 15

CrewAI

AutoGen

scikit-learn

XGBoost

LightGBM

OpenCV

spaCy

ONNX Runtime

Vector Databases 7

Pinecone

Weaviate

Qdrant

Chroma

pgvector

Milvus

FAISS

MLOps and Infrastructure 11

MLflow

Weights & Biases

DVC

Kubeflow

NVIDIA Triton

Airflow

Ray Serve

vLLM

AI Agent Tools 4

Semantic Kernel

Haystack

Blockchains 37

Blockchains

Private and Public Blockchains 33

Ethereum

TON

Corda

Tron

Hedera

Stellar

Consensys GoQuorum

Solana

Arbitrum

Binance Smart Chain (BSC)

Sei

Celo

Hyperledger

MultiversX

IOTA

Polkadot

Aptos

Neo

Flow

Algorand

Avalanche

EOS

Optimism

Polygon

Cosmos

Sui

Tezos

Ontology

Fantom

NEAR Protocol

VeChain

Base

IPFS

Cloud Blockchain Solutions 4

Amazon Managed Blockchain

Amazon QLDB

IBM Blockchain

Oracle Blockchain

DevOps 15

DevOps

DevOps Tools 15

\ \ Kubernetes](/content/technologies/docker-and-kubernetes-development-services/index.html)

Terraform

\ \ Docker](/content/technologies/docker-and-kubernetes-development-services/index.html)

Istio

Prometheus

Grafana

Jenkins

ArgoCD

Ansible

GitHub Actions

GitLab CI

Pulumi

Datadog

New Relic

Vault

Clouds 6

Clouds

Clouds 6

Cloudflare

Vercel

DigitalOcean

Databases 15

Databases

Databases 15

PostgreSQL

MySQL MariaDB

Redis

Cassandra

Neo4J

MongoDB

Elasticsearch

Solr

Ignite

ClickHouse

TimescaleDB

DynamoDB

Supabase

CockroachDB

ScyllaDB

Brokers 7

Brokers

Event and Message Brokers 7

Kafka

RabbitMQ

Flink

Apache Pulsar

Amazon SQS

Amazon SNS

NATS

Tests 6

Tests

Test Automation Tools 6

Postman

Appium

Cucumber

Selenium

JMeter

Cypress

Programming 18

Programming

Programming Languages 18

\ \ Solidity](/content/technologies/solidity-development-services/index.html)

FunC

Erlang

C++

\ \ Java](/content/technologies/java-development-services/index.html)

JavaScript

\ \ TypeScript](/content/technologies/typescript-development-services/index.html)

Scala

SQL

UI/UX 12

UI/UX

UI/UX Design Tools 12

Figma

Zeplin

InVision

Sketch

Miro

Marvel

Balsamiq

Photoshop

Illustrator

After Effects

Corel Draw

- -

0+ industry awards

Our Process

An approach to the development cycle

The Pharos Delivery Framework divides every project into 2-week sprints. After each sprint there is a retrospective of the work done, planning for the next sprint, a report of the work done and a plan for the next sprint. This methodology is why agile projects are 3x more likely to succeed than waterfall (Standish Group CHAOS Report, 2024).

2 days

Team Assembly

Our company starts and assembles an entire project specialists with the perfect blend of skills and experience to start the work.

1-4 months

MVP

We’ll design, build, and launch your MVP, ensuring it meets the core requirements of your software solution.

6-12 months

Production

We’ll create a complete software solution that is custom-made to meet your exact specifications.

Ongoing

Continuous Support

Our company will be right there with you, keeping your software solution running smoothly, fixing issues, and rolling out updates.

FAQ

Last updated: April 27, 2026· Reviewed by: Dmytro Nasyrov (Solutions Architect)

Quick answers to common questions about custom software development, pricing, process and technology.

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Should we build native iOS+Android or use React Native/Flutter?